Vittoria Coffee in conjunction with Goldenvoice and local hospitality group partners F10 Creative, rolled out multiple café and cold brew bars on both weekends of the Desert Trip festival in Indio California.
Desert Trip clocked up over 80,000 attendees on the first weekend and is one of the largest music festivals to hit California since Coachella which is also owned by Goldenvoice.
With a production and talent budget of $100million, Desert Trip is expected to gross a record $150 million in ticket sales over two consecutive weekends (Oct 7,8,9 and Oct 15,16).
For those who attended the festivities, they certainly got their money's worth, taking in performances by possibly the greatest line up of all time including Bob Dylan, Rolling Stones, Neil Young, Sir Paul McCartney, The Who and Roger Waters and Pink Floyd.